Prepared by Chris Saldaris, SAL Marketing Group. 17 October 2026.
Your Meta ads find business owners who weren't looking for a new accountant. This is about the ones who already are, and are typing it into Google right now.
When someone searches "virtual CFO Perth", the page they land on should say virtual CFO in the headline. So instead of one page for everyone, there's one page for each type of search. Tap through and have a look.
A~380 searches a month
"business accountant perth", "small business accountant perth", "small business tax accountant perth"
See landing page A
B~240 searches a month
"business advisor perth", "virtual cfo", "fractional cfo", "cfo services perth"
See landing page B
C~970 searches a month
"accountant perth", "accountants perth", "accountant osborne park". Says "business owners only" up front.
See landing page CThe form asks the same things you already ask (your biggest frustration, revenue, Xero, what they need help with), so every enquiry lands in your inbox already qualified, with the Google search they typed and a one-tap call button. These replace the old GHL page for Google traffic. The yellow notes on each page are the few things we need you to confirm before they go live.
Here's what your two ad accounts have actually done, pulled directly from the platforms.
Your client video ads are doing the work:
Leads per ad, all time.
Where the money went:
Top searches people typed before clicking the ad.
Sources: Meta Ads account act_830744796585398 and Google Ads account 592-375-0745, both pulled 17 Oct 2026.
These come from Google's own data for people searching from Perth, averaged over the last 12 months.
Searches a month in Perth, by landing page. A is highlighted because it's the clearest "I own a business and want a new accountant" search.
Page A searches in Perth, October 2025 to September 2026. January is the busiest month, when owners decide to change accountants for the new year.
| Month | Searches |
|---|---|
| Oct 25 | 380 |
| Nov 25 | 300 |
| Dec 25 | 140 |
| Jan 26 | 500 |
| Feb 26 | 320 |
| Mar 26 | 440 |
| Apr 26 | 370 |
| May 26 | 460 |
| Jun 26 | 480 |
| Jul 26 | 410 |
| Aug 26 | 440 |
| Sep 26 | 300 |
Source: Google Ads Keyword Planner, location Perth WA, Google Search, pulled 17 Oct 2026.
At $50 a day (about $1,500 a month), Google's own forecast for these searches in Perth says about 66 people a month would click your ads, at around $22.88 a click. How many of those fill in the form depends on how well the page converts, so here are three scenarios, and what they turn into at your close rate.
"If 10% enquire" means 10 out of every 100 people who land on the page fill in the form. For comparison, your current GHL page converts about 3.3% of Meta visitors, but people from Google are already looking for an accountant, so they enquire at a much higher rate.
| Budget option | Spend / month | Clicks | Avg CPC | At 5% | At 10% | At 20% |
|---|---|---|---|---|---|---|
| $50 a day, bids capped at $65 (recommended) | $1,500 | 66 | $22.88 | 3.3 | 6.6 | 13.1 |
| $50 a day, no bid cap | $1,500 | 50 | $30.10 | 2.5 | 5.0 | 10.0 |
| Smaller start, about $27 a day | $812 | 46 | $17.68 | 2.3 | 4.6 | 9.2 |
| $1,500 at the last campaign's real $21.73 a click | $1,500 | 69 | $21.73 | 3.5 | 6.9 | 13.8 |
Leads a month. Source: Google Ads Keyword Planner forecast, all three pages in one campaign, Perth WA, phrase match, 30 days from 18 Oct 2026, pulled 17 Oct 2026. Without a bid cap Google spends the same money on fewer, pricier clicks, so the cap matters. The forecast doesn't include negative keywords (words that block your ad from showing, like "tax return" or "personal"), which we'd add to cut out wrong clicks. Last row uses the real cost per click from the Sep to Nov 2025 campaign.
From Meta, about 60 of your first 100 or so leads became clients. We've used a more careful 40% to 50% close rate.
Your basic package is about $5,000 a year, so each lead is worth roughly $2,000 to $2,500 in first-year fees.
Your clients stay, so years two and three are on top of that.
| If | New clients | Cost per client | First-year fees |
|---|---|---|---|
| 5% enquire | 1.3 to 1.6 | $915 to $1,143 | $6,560 to $8,200 |
| 10% enquire | 2.6 to 3.3 | $457 to $572 | $13,120 to $16,400 |
| 20% enquire | 5.2 to 6.6 | $229 to $286 | $26,240 to $32,800 |
Every month of spend. Assumes Google leads close at the same 40% to 50% as Meta leads. We'll check that against real results after 60 days. For comparison, a Meta client currently costs about $196 to $246.
Restart the G & T Finance and Two Slices ads, and film a couple of fresh client videos.
The yellow notes on each landing page: response time, call length, Xero rule.
Final copy, one consistent enquiry form, and tracking tested with real submissions.
At $50 a day, ahead of the January peak. Search terms checked every few days for the first two weeks.